Hmmmm...here's something slightly reminiscent of a previous uni project...seems like this is the new fashion.
Tap’d NY is a new brand of bottled water where the contents are nothing more than New York City tap water. They don’t hide it, in fact, it’s part of their brand ethos:
Tap’dNY is a bottled water for the new age: an honest and local alternative for all New Yorkers. We purify and bottle New York City’s famous tap water, leaving out the malarkey and far journey included in other bottled waters.
The design of the bottle is simple and transparent, and features the pipelines reminiscent of the layered NYC skylines. The colours were chosen to be Orange and Blue, the same as those of the Flag of the City of New York. Credits for the concept and design are shared between "many people", according to Craig Zucker of Tapped Drinks.
Bottles feature a variety of cheeky slogans on the back, including such gems as "Bottled Water Without the Funny Accent" and "Water Just Like Mom Used to Serve". You can see more on the website.
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3 comments:
Mmm yes very similar to a Uni project - they're doing it here in the UK too - see my blog:
http://daniel-crossfield.blogspot.com/2008/08/tap-campaign-to-promote-tap-water-over.html
I like the copy writing though - 'Water like your mom used to serve' is a nice touch.
An audacious move on behalf of Tap'd NY. A simple concept that has been executed in such a brazen and assertive way I think it could work. Unbelievable but brilliant.
An audacious move by Tap'd NY. A simple concept that is executed in a brazen and honest way asserting its intentions absolutely. Unbelievable but brilliant.
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