BBC 'the journey to the East'

By Damon Albarn and Jamie Hewlett.

Artist, illustrator and writer Jamie Hewlett first joined forces with Blur's Damon Albarn to create one of the world's first virtual bands 'Gorillaz'. Albarn would work upon the music, while Hewlett would come up with character designs, and both came up with ideas for the members of the band.

Their latest work 'the journey to the East' is the BBC promo advert for the Beijing Olympics 2008 coverage. There has been mixed reviews of the ad, which can be seen at brand republic. I quite like the ad; I like that it is centred around china's culture and hertitage. The artwork is really vibrant and has an energetic quality which is obviously reflective of the Olympic games.